Develop clean label claims with genuine consumer appeal to differentiate yourself in the market.

With 64% of European consumers willing to switch brands for a natural claim, extending clean label formulations into new and existing product ranges is a priority. But how to be sure your products are making the right type of natural claim to produce clean label bestsellers? NOVATION® starches, Ingredion’s 25+-strong range of functional native starches, have a 20 year track record in delivering clean label success stories.

KEY FACT 1

Translate consumer insights into bestselling clean label products

KEY FACT 2

Develop additive free, organic or natural claims to drive business growth

KEY FACT 3

Clean label and successful product differentiation

Capitalise fully on the consumer demand for simple ingredient lists and clean label claims such as ‘natural’ or ‘additive free’ and download the ebook now.

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The Secret Ingredient eBook

Make clean label claims with consumer appeal.

The Quest for the Delicious Balance™